MoruB
Branding, Identity, Print, WebWorked with Jung Hoseok (Photographer) & Son Jimin (Art Director)
Building on the success of its previous venture, Moru Pound Cake, a Japanese-style pound cake bakery, the brand underwent a strategic rebranding. The new identity emphasizes its local roots while setting the stage for expansion into international markets.
As the lead graphic designer, I oversaw the creative direction, designing all branding elements, from the logo to packaging, while coordinating with the photographer and videographer to bring the vision to life.
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