PUL Herbal Therapy

Illustration, Package Design, 
Brand Identities, Art Direction

Pul Herbal Therapy is a Chinese medicine practice based in Busan, Korea. Jung, the doctor wanted her patients to have a sense of calm and peace as well as vibrant creativity as they receive their pouched medicines carefully nestled in the box.

The project was a full package, starting from the logo to the pouch and to the slip-in for the instruction of the medicine.














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